Case Study: Makt-Trans boosts weekly sales calls by 50% with Vooma

Makt-Trans boosts weekly sales calls by 50% with Vooma

Makt-Trans, an asset-based freight brokerage, faced challenges scaling its lean team while maintaining its signature dependable service. Manual order entry from emails was time-consuming and error-prone, and the process of generating quotes required reps to switch between multiple tools, slowing down response times. This administrative load was cutting into the time available for business development and sales calls. CEO Drew Smith sought a solution that would integrate with their existing systems without changing how his reps worked, leading them to partner with Vooma and implement its Vooma Build and Vooma Quote services.

Vooma implemented smart automation to read tenders from emails and automatically map data into their TMS, drastically reducing order entry times. Their solution also centralized pricing information, allowing for much faster quote generation. As a result, Makt-Trans reduced contract rate order entry from 5 minutes to 15 seconds and cut quote response times from 8 minutes to 2 minutes. This efficiency gain enabled the team to make 50% more weekly sales calls, saving an estimated $50,000 annually in potential staffing costs while improving customer experience.

Makt-Trans