Case Study: BioGill Triples Its Sales Pipeline with Voom Creative

BioGill triples sales pipeline in 11 months with Voom Creative

BioGill North America, an Australian wastewater solutions company, faced the challenge of entering the competitive U.S. market and capturing market share among craft breweries. To achieve this, they hired vendor Voom Creative for a comprehensive campaign involving branding, media planning, and buying to generate marketing qualified leads and educate potential buyers on their technology's benefits and ROI.

Voom Creative implemented an integrated 11-month campaign utilizing targeted print and digital advertising, direct mail, videos, a webinar, and a custom ROI calculator. As a result of this strategy executed by Voom Creative, BioGill's sales pipeline more than tripled during the promotional period, generating such a high volume of leads that the campaign had to be temporarily paused. The campaign's success was also recognized with international Hermes Gold and MarCom Platinum awards.

BioGill