Case Study: BD achieves smarter global sales enablement with Voodoo Park

BD streamlines global sales with Voodoo Park across 14 languages

BD, an American medical technology company, faced a challenge in enabling its global sales force to efficiently navigate its large and complex product catalogues. The company needed a more intuitive and engaging way for its teams to interact with a broad range of customers in 14 different languages, while also ensuring all meeting data was captured in Salesforce. Voodoo Park was engaged to create a solution.

Voodoo Park developed a suite of custom iPad apps and a CMS that integrated with BD’s Salesforce instance. The apps were localized for 20 territories and dynamically customized content based on the specific customer and their role. The solution automated data entry into Salesforce and sent meeting summaries to customers, revolutionizing BD's international sales process and winning internal awards for innovation.

BD