Case Study: Liverpool Police and Crime Commissioner improves public safety awareness with Voodoo Agency

Liverpool Police and Crime Commissioner boosts public safety awareness with Voodoo Agency

The customer, the Liverpool Police and Crime Commissioner (PCC), faced the challenge of tackling sexual offences and unwanted behaviour against women and girls in public transport environments. They partnered with Voodoo Agency to develop a comprehensive awareness campaign funded by the UK Home Office’s Safer Streets Fund.

Voodoo Agency provided a full suite of services including branding, a dedicated website landing page, creative campaign concepts, and diverse marketing materials like billboards and social media graphics. The solution successfully raised awareness, provided public reassurance, and improved perceptions of safety. Voodoo Agency executed targeted paid social advertising to amplify the campaign's reach and highlight the efforts of local authorities.

Liverpool Police and Crime Commissioner (pcc)