Case Study: Cheshire Police Crime Commissioner raises awareness and drives action on domestic abuse with Voodoo Agency

Cheshire Police Crime Commissioner reaches Cheshire communities across digital and offline channels with Voodoo Agency

The Cheshire Police Crime Commissioner partnered with Voodoo Agency to create a campaign addressing the complex challenge of raising awareness for domestic abuse. The PCC needed a campaign that could sensitively reach affected individuals and their communities, cut through the noise with a clear message, and signpost support services across various digital and offline channels.

Voodoo Agency developed a bold yet compassionate visual identity and messaging for the "Breaking the Cycle of Domestic Abuse" campaign. The solution was deployed consistently across all materials, making an immediate impact in Cheshire communities. The campaign successfully provided vital information, encouraged open conversations to reduce stigma, and gave survivors the confidence to seek support.

Cheshire Police Crime Commissioner (pcc)