Case Study: SAMHS client boosts naloxone awareness and overdose prevention with VONT

Samhs Client boosts Naloxone awareness to 81% with VONT

The customer, a SAMHS client, faced the challenge of rapidly developing and launching a public awareness campaign to increase the use of Naloxone to prevent opioid overdose deaths. VONT was engaged to provide a comprehensive solution including brand strategy, campaign creative, media planning, paid social, and website design and development.

VONT implemented a research-driven campaign focused on key target audiences, using the unifying call-to-action "have it on hand." The solution included a website, video content, transit advertising, and mass distribution of toolkits. The measurable impact was significant, with a post-campaign survey showing that 81% of the population became aware of Naloxone and 83% of those aware reported they would use it to prevent an overdose.

Samhs Client