Case Study: Hobart and William Smith Colleges boosts applications and enrollment with VONT

Hobart and William Smith Colleges boosts applications 40% with VONT

Hobart and William Smith Colleges faced a challenging post-pandemic enrollment landscape. After a recent rebrand, they needed to increase visibility and drive high-quality applications but had limited digital groundwork in place. They turned to VONT to build a data-driven enrollment marketing strategy from the ground up.

VONT implemented a full-funnel marketing solution combining multi-channel digital advertising, a high-performance landing page, and advanced IP targeting. This strategy was backed by robust attribution to connect marketing spend directly to enrollment. The results were significant, including a 40% increase in applications and a lead-to-application rate from their landing page that was four times the industry average. VONT's campaigns also drove a nearly 25% increase in organic traffic and proved that applicants reached via their IP targeting were 25% more likely to enroll.

Hobart and William Smith Colleges