Case Study: Gifford’s Ice Cream grows beyond Maine with a rebrand by VONT

Gifford’s Ice Cream expands across New England with VONT and becomes the official ice cream of 5 major teams

Gifford's Ice Cream, a long-standing ice cream maker from Maine, faced the challenge of expanding its brand reach beyond its home state without losing its authentic roots. The company engaged the vendor VONT, specifically its Ethos division, for a comprehensive rebranding effort that included brand strategy, identity, package design, and campaign creative.

VONT implemented a new brand strategy that positioned Gifford's as a celebration of New England culture, leading to the creation of unapologetic campaign creative and a refreshed brand identity. This solution successfully established Gifford's as the official ice cream for several major New England sports teams, including the Patriots and Bruins, and resulted in widespread positive feedback on social media and prominent out-of-home advertising placements across the region.

Gifford’s Ice Cream