Case Study: Garelick Farms boosts brand visibility with VONT

Garelick Farms boosts brand visibility 13% with VONT

Garelick Farms, a long-standing New England dairy brand, faced the challenge of standing out in a crowded market where milk was often viewed as a commodity. They needed to reconnect emotionally with consumers to build brand distinction. They partnered with VONT to develop a new brand strategy and creative campaign.

VONT's solution centered on a community-focused promise: for every gallon sold, a carton is donated to a local child in need. They also leveraged the brand's hard-to-pronounce name in a playful campaign across TV, billboards, and social media. This strategy delivered significant results for VONT's client, including a 13% increase in brand visibility and improved ad recall, successfully shifting consumer perception to strongly associate Garelick Farms with its local roots.

Garelick Farms