Case Study: Community Health Options boosts member engagement with VONT

Community Health Options boosts on-exchange members by 33% with VONT

Community Health Options, a Maine-based nonprofit health insurer, faced the challenge of making people feel good about the complex and frustrating nature of health insurance. They partnered with the vendor VONT to redefine their brand and increase engagement with both individual members and business clients.

VONT developed a "Members First" brand strategy with the theme "Made for Members. Powered by Mainers." This involved creating a new website to demystify healthcare and running a sustained digital campaign. The solution successfully increased individual on-exchange membership by 33% and raised aided brand awareness by 28%, in addition to driving growth in group plan sales and RFPs.

Community Health Options