Case Study: Clayton’s Craft Wood boosts direct-to-consumer growth with VONT

Clayton’s Craft Wood generates $11,435 in revenue with VONT

Clayton’s Craft Wood, a Maine-based family-owned wood supplier, faced the challenge of updating its legacy brand to connect with a new generation of online DIY crafters as the market shifted away from brick-and-mortar stores. The company partnered with VONT for a comprehensive solution involving brand identity, website design and development, and digital advertising to reclaim its position in the industry.

VONT developed a new brand identity and a strategic digital advertising campaign focused on key product categories. This effort generated $11,435 in revenue from 216 purchases within the first six months, achieving a positive 7% return on ad spend (ROAS) overall, with peak weeks reaching over 200% ROAS. The new website positioned Clayton’s as an inspirational partner to crafters, helping them reconnect with their audience and lead with authenticity.

Clayton’s Craft Wood