Case Study: Barnard College Summer Pre-College Program boosts enrollment with VONT

Barnard College Summer Pre-College Program boosts enrollment 33% with VONT

Barnard College's Summer Pre-College Program was facing five consecutive years of declining enrollment due to a lack of digital marketing. To reverse this downward trend, they engaged the vendor VONT for its digital advertising and enrollment marketing services.

VONT implemented a comprehensive digital strategy using targeted Instagram, Facebook, paid search, and Google display campaigns. This solution drove a 218% year-over-year increase in website visitors and led to a 33% increase in enrollment, far exceeding the client's goal. VONT successfully reversed the multi-year decline.

Barnard College Summer Pre-College Program