Case Study: Zeeman generates 2,500+ applications with VONQ

Zeeman generates 2500+ applications with VONQ

Zeeman, a major European retail chain with over 1,300 stores, faced a significant challenge in establishing itself as a known employer brand to combat staff shortages. Their small HR team relied on temporary hires and local referrals, which was an expensive and unsustainable solution. They partnered with VONQ to develop a long-term recruitment marketing strategy to build a permanent hiring pipeline and reduce open store vacancies.

VONQ implemented a flexible, multi-channel campaign to increase Zeeman's employer brand awareness and drive applications. The strategy involved targeted ads on platforms like TikTok, Facebook, Instagram, and Google. This approach generated over 15 million ad impressions and, most importantly, resulted in more than 2500 applications, allowing Zeeman to move from ad hoc hiring to a sustainable, data-driven recruitment process.

Zeeman