Case Study: Redington fills five tech roles in Bristol with VONQ

Redington fills 5 tech roles and saves £20,000 with VONQ

Redington, a finance and banking firm, faced the challenge of recruiting an entire tech team in the new city of Bristol within two months, all while having zero local employer brand awareness. The VP of Talent Discovery tasked his team with hiring five software developers, including a lead, without resorting to expensive recruitment agencies. To meet this challenge, they partnered with VONQ for a targeted media solution.

VONQ's solution was to implement a community-centric strategy focused on building employer brand awareness rather than directly advertising the jobs. Redington organized a local tech meetup to showcase their company purpose, and VONQ used its technology to promote the event through highly-targeted ads on social media, online communities, and ad networks. This strategy generated 1.4 million online impressions and resulted in 95 event registrations. The campaign successfully led to 5 hires, saved £20,000 compared to using agencies, and built an invaluable pipeline of candidates for Redington within the Bristol tech community.

Redington