Case Study: Lidl receives 375 job applications in 2 months with VONQ

Lidl receives 375 job applications in 2 months with VONQ

Lidl, a major European supermarket chain, faced the challenge of attracting qualified supermarket managers due to their scarcity in the market. To support its rapid growth, Lidl partnered with VONQ to find a solution for targeting both active and passive candidates and effectively activating its employer brand.

VONQ implemented a multimedia recruitment strategy for Lidl, utilizing a mix of social media, niche job board banners, and targeted online advertising. This approach, combined with an appealing storytelling campaign, resulted in 375 job applications in just two months, significantly strengthening Lidl's employer brand and improving the quality of applicants.

Lidl