Case Study: GRN achieves 800 applicants in 12 months with VONQ

How GRN Generated Over 800 Applicants In 12 Months

GRN, a healthcare provider with 3,000+ employees across multiple clinics and care facilities, needed to fill more than 1,200 roles a year and stand out in a competitive labor market for physicians, nurses, trainees, and administrative staff. The company wanted better visibility into which recruiting channels were working and needed a more data-driven way to attract candidates and optimize its hiring budget, so it turned to VONQ’s recruitment marketing platform and Job Marketing tools.

VONQ provided data-driven media recommendations through Job Marketing and transparent performance tracking with Campaign Performance, helping GRN choose the best mix of job boards, niche sites, social channels, and search engines while improving job ad content. In 2020, GRN used 314 channels, generating 34.9k impressions, 66k clicks, and over 800 applicants in one year, while also reporting a 62% email open rate and a significantly shorter time-to-hire.

GRN