Case Study: BNP Paribas boosts recruitment reach and efficiency with VONQ Job Marketing

How Bnp Paribas Used Data-driven Technology to Generate More Than 180,000 Touch Points With the Target Group It Was Looking for Within a Year - and is Now Filling Positions Faster and More Efficiently Than Ever Before

BNP Paribas, the leading bank in the European Union, needed a faster and more efficient way to manage online recruiting across a large and growing number of roles. With VONQ’s Job Marketing platform, the bank wanted to centralize job ad placement, improve reach to the right candidates, and gain clearer insight into media performance while reducing manual work and costs.

VONQ implemented a data-driven job advertising setup connected to BNP Paribas’s career site, giving the recruiting team access to 5,000+ media channels, automated ad imports, and transparent performance reporting. The results included 1,227 campaigns booked in one year, 2,064 media channels used, 93,000 clicks from job boards and search engines, 89,000 clicks from social media and Google ads, and 62% time savings compared with direct placement.

BNP Paribas

Sina Drescher

Recruiter & HR Marketing Specialist