Case Study: GRN generates over 800 applicants in 12 months with VONQ

GRN generates 800 applicants in 12 months with VONQ

GRN, a healthcare organization operating multiple clinics and care centers in Germany, faced significant challenges in attracting over 1,200 skilled medical and administrative candidates annually. In a competitive market, they needed to position themselves as a desirable employer, optimize their recruiting budget, and gain better data to measure campaign performance. They partnered with VONQ to address these challenges using its data-driven Job Marketing platform.

VONQ's solution provided data-driven media recommendations from its vast portfolio of over 2,500 channels. They also assisted GRN in optimizing job ad content and provided transparent performance data through a single dashboard. This strategy yielded impressive results: in 2020, GRN's campaigns generated over 66,000 clicks and more than 800 applicants. Specific successes included email campaigns with open rates exceeding 58% and a social media ad that achieved nearly 35,000 impressions. VONQ helped GRN significantly shorten its time-to-hire.

GRN