Case Study: BNP Paribas boosts recruitment reach and efficiency with VONQ

BNP Paribas generates 180,000+ touch points in a year with VONQ

BNP Paribas, a leading global bank, faced challenges in increasing its online recruitment presence and efficiently reaching its desired target audience. Their previous decentralized process of posting job ads was time-consuming and lacked performance insights. To optimize their strategy, they sought a solution to centrally coordinate recruiting activities and partnered with VONQ and its Job Marketing service.

VONQ provided a data-driven solution, granting BNP Paribas access to a vast portfolio of over 5,000 pre-contracted media channels. This was complemented by VONQ's performance dashboard for transparent insights and a Career Site Connector for automatic job ad import, which saved significant time. As a result, BNP Paribas generated over 180,000 candidate touchpoints and achieved a high volume of clicks per campaign, allowing them to invest only in the most effective channels and optimize their recruitment strategy.

BNP Paribas