Case Study: Albert Heijn triples weekly e-commerce adoptions with VONQ

Albert Heijn triples weekly engagements with VONQ

Albert Heijn, the largest supermarket chain in the Netherlands, faced a significant challenge in recruiting delivery drivers for its rapidly growing e-commerce division. Due to a tight labor market and a shift from using temp agencies to hiring drivers directly, their organic and ad hoc recruitment efforts were insufficient to meet their needs. They partnered with VONQ for its labor market communications and recruitment marketing expertise to solve this shortage.

VONQ implemented a flexible, data-driven campaign strategy for Albert Heijn, utilizing search advertising, social media, and programmatic job ads. This approach, which included an 'always on' brand campaign, allowed for real-time optimization based on location-specific needs. The solution tripled the number of weekly hires, met and exceeded recruitment targets for 2023 and 2024, and provided Albert Heijn with a more efficient, data-driven recruitment process.

Albert Heijn