Case Study: Cleen Detailing achieves rapid scaling and 80% online bookings with Vonigo

How Cleen Detailing is Disrupting Auto Detailing With Online Booking

Cleen Detailing is a mobile car-detailing startup founded by two university students in Ottawa that set out to fix a frustrating, paper-heavy industry: long waits, inconvenient drop-offs, and little-to-no online booking. Their challenge was to create a convenient, branded customer experience that could scale beyond a summer job while addressing seasonal and multi-location operational complexities.

They built a one-minute online booking flow, flat-tiered pricing, and a polished on-site experience for customers, backed by Vonigo’s booking, scheduling and invoicing platform to manage multi-location operations. The result: rapid growth and expansion (revenue jumped from $40K to $180K year‑over‑year, an Ottawa team of 25+), 80% of bookings done online, the ability to add locations in minutes, and efficient marketing (about $20 per conversion and an 8× ROAS), positioning Cleen to franchise and expand nationally and internationally.

Cleen Detailing

Sawyer Wildgen

Founder