Case Study: Tegria achieves scalable, real-time marketing infrastructure with Vonazon

Tegria syncs 60K+ records with Vonazon to rebuild marketing infrastructure

Tegria, a technology company, faced a significant challenge with its fragmented marketing infrastructure and over-engineered Salesforce system. This led to unreliable data, manual processes, and a lack of visibility, restricting scalability and performance insight. Vonazon was engaged to perform a complex integration between Salesforce and HubSpot to rebuild this critical infrastructure.

Vonazon simplified Tegria's data model by removing hundreds of custom fields and established a governed, bidirectional sync between Salesforce and HubSpot. This solution automated workflows and enabled real-time attribution. The results were substantial, including the successful synchronization of over 60,000 contact records, a major reduction in data complexity, and a transition from manual to automated processes, creating a scalable foundation for growth.

Tegria