Case Study: PerkinElmer achieves unified revenue visibility with Vonazon

PerkinElmer improves revenue attribution and reduces integration risk with Vonazon

PerkinElmer, a global organization, faced significant challenges with its complex Salesforce environment and fragmented reporting between HubSpot and Salesforce. This disconnect made it difficult to prove marketing's impact on revenue and ensure clean handoffs between teams. The legacy data and integration issues hindered reliable decision-making, creating pressure to modernize its revenue infrastructure without disrupting operations. Vonazon was engaged to address these problems.

Vonazon implemented a high-complexity integration to unify Salesforce and HubSpot, focusing on revenue systems architecture. The solution improved data integrity and governance, enabled multi-touch revenue attribution, and reduced integration risk. The results included a unified source of truth, a improved ability to demonstrate marketing's impact on revenue, reduced operational friction, and greater confidence in executive decision-making for PerkinElmer.

PerkinElmer