Case Study: PerkinElmer boosts click-through rates with Vonazon's Eloqua to HubSpot migration

PerkinElmer boosts click-through rates by 447.4% with Vonazon

PerkinElmer, a global provider of scientific technology and services, faced a critical challenge. Following a corporate divestiture, they needed to swiftly migrate their marketing operations from Eloqua to HubSpot, untangling shared workflows and data while minimizing business disruption. They partnered with the full-service marketing agency Vonazon to execute this complex transition within a strict three-month timeline.

Vonazon implemented a comprehensive migration strategy, which included recreating multi-language lead capture forms, building new landing pages, designing email workflows, and adapting data synchronization plans for HubSpot. The vendor's work ensured zero loss of engagement during the cutover. The results were exceptional, most notably a 447.4% increase in click-through rates post-migration. Vonazon's solution provided PerkinElmer with a foundational HubSpot framework, accelerated timelines, and minimized operational risk.

PerkinElmer