Case Study: Keyland Polymer streamlines sales and marketing with Vonazon’s HubSpot migration and automation

Keyland Polymer migrates 75K–90K contacts to HubSpot with Vonazon

Keyland Polymer, a leader in UV-curable powder coatings, faced the challenge of migrating 75,000 to 90,000 contacts from Salesforce and Pardot to a new platform without disrupting operations. They needed to ensure data integrity, manage complex sales pipelines across multiple business lines, and achieve better alignment between their sales and marketing teams. To address this, they partnered with the vendor Vonazon for a HubSpot migration and automation strategy.

Vonazon executed a phased migration to HubSpot, which included data cleansing, Sales Hub configuration with standardized pipelines, and Marketing Hub setup with automated campaigns and lead scoring. This solution provided Keyland Polymer with a seamless transition, enhanced team alignment, and increased efficiency through automation. The results included improved lead prioritization, higher conversion rates, and a scalable platform for future growth, all achieved through Vonazon's strategic implementation.

Keyland Polymer