Case Study: Butler/Till modernizes support operations and protects revenue with Vonazon

Butler/Till consolidates 2 years of support history with Vonazon

Butler/Till, an independent and employee-owned marketing agency, faced a significant challenge as it entered its first full year on HubSpot. Rapid growth led to fragmented systems, including support in Zendesk and calls in Aircall, which limited visibility and strained operations against aggressive revenue retention targets. This lack of clarity and inconsistent reporting posed a high risk to both revenue and client continuity. Vonazon was engaged to help modernize these support operations without causing disruption.

Vonazon led a phased transformation that involved migrating two years of historical Zendesk tickets into HubSpot's Service Hub and integrating Aircall. This solution delivered a unified CRM and communications infrastructure built around data integrity and intelligent routing. The results included consolidated historical data, aligned ticket pipelines, and automated voicemail capture, which increased accountability and improved follow-up discipline. Most critically, Vonazon's work provided Butler/Till with enhanced SLA visibility and executive-ready reporting, reducing operational risk and supporting the agency's revenue retention goals.

Butler/Till