Case Study: Brightline Painting unifies B2B and B2C sales across six markets with Vonazon's HubSpot CRM migration

Brightline Painting centralizes 1 CRM across 6 markets with Vonazon

Brightline Painting, a growing painting and drywall company, faced the challenge of consolidating inconsistent customer data across multiple systems without disrupting its active sales and operations across six markets. They partnered with the full-service marketing agency Vonazon to execute a HubSpot CRM migration that would unify their B2B and B2C sales activity.

Vonazon designed a scalable CRM architecture in HubSpot, creating distinct pipelines for B2B and B2C sales motions and cleansing the data for migration. The solution successfully centralized sales data, with 99% of reviewed contacts migrated, and identified over 300 mismatched records to expose data quality issues. This gave Brightline Painting a unified view of over $1 million in weekly commercial bids and provided a foundation for scalable reporting and future growth.

Brightline Painting