Case Study: an enterprise-level cloud services provider streamlines CRM integration and saves costs with Vonazon's Marketo to HubSpot migration

An enterprise-level cloud services provider saves $30,000+ with Vonazon's Marketo to HubSpot migration

An enterprise-level cloud services provider faced significant challenges with its marketing automation and CRM integration. Using Marketo alongside a non-natively integrated CRM created a major disconnect between its sales and marketing teams, costing them 11 hours per week in manual syncing and eliminating their ability to measure ROI. The company engaged Vonazon, a full-service marketing agency and Elite HubSpot partner, to migrate from Marketo to HubSpot Marketing Hub.

Vonazon executed a comprehensive migration within a 90-day deadline, streamlining the tech stack by rebuilding programs into HubSpot workflows. The solution slashed customized fields by 50%, eliminated the need for a third-party integration tool, and restored seamless data synchronization. This resulted in substantial cost savings of over $30,000 and an estimated 783 hours saved per year, finally enabling full alignment and ROI tracking between sales and marketing.