Case Study: Acumatica triples sales qualified leads with Vonazon and HubSpot

Acumatica triples sales qualified leads with Vonazon

The customer, Acumatica, a prominent ERP software company, faced a substantial loss of potential revenue due to a disjointed and manual lead qualification process that was stunting its growth. This inefficient system, which relied on manually transferring leads from webinars and forms to sales, resulted in nearly 200,000 unengaged leads. Vendor Vonazon was engaged to implement a solution using the HubSpot platform.

Vonazon utilized HubSpot to build an account-based marketing and sales strategy for Acumatica. This included revamping lead capture forms, implementing sophisticated lead scoring, and automating notifications to streamline the process. The solution also featured a custom sales tool built with HubSpot Operations Hub to enhance lead-to-customer conversion. As a result, Acumatica doubled its marketing qualified leads and tripled its sales qualified leads within a few months, putting the company on a trajectory for unprecedented growth.

Acumatica