Case Study: Halo Headband boosts PPC revenue with Volusion Studio Marketing Services

Working with Studio's Marketing Services team resulted in increased traffic and revenue for Halo Headband

The customer, Halo Headband, which provides high-performance sweatbands, faced the challenge of getting a better return on its pay-per-click advertising in a highly competitive industry. The company reached out to the vendor, Volusion, and its Studio Marketing Services team for help with increasing site traffic and ad revenue.

Volusion’s solution was to implement an Advanced PPC campaign. Their strategy focused on Google AdWords to build brand awareness, exploring new ad formats and platforms, and launching a remarketing campaign. This approach led to a significant measurable impact, including a 126% increase in paid site sessions and an 824% increase in revenue from PPC ads, which ultimately accounted for 51% of the site's total revenue.

Halo Headband