Case Study: Basecamp Closeouts increases site sessions 26% and new users 23% with Volusion

Working in a competitive space, Basecamp Closeouts saw great results after working with Studio's Marketing Services team

Basecamp Closeouts is a family-owned retailer (since 1985) and one of the nation’s largest independent online sellers of sports apparel, footwear and outdoor gear. Facing intense competition from big-box retailers like REI, their primary goal was to increase site traffic and sales—particularly from new visitors.

Studio’s Marketing Services implemented shopping feeds and Google Product Listing Ads, improved product descriptions, optimized listings and the data feed, and managed an AdWords-based plan while monitoring product performance. The campaign drove a 26% increase in sessions, 23% more new users, and resulted in paid search accounting for 71% of website revenue.

Basecamp Closeouts