Volusion
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Case Study: Wilson Supplements achieves exponential growth and a 24% conversion lift with Volusion
A Volusion Case Study
Wilson Supplements Experiences Exponential Growth Using the Volusion Platform
Wilson Supplements is a Raleigh-based sports nutrition retailer founded in 2015 by Jeff Wilson. What began as a side business selling supplements on Amazon and eBay outgrew third‑party marketplaces, and the four-person team needed a scalable ecommerce solution that would improve search visibility, build brand authority, handle evolving inventory, and deliver a fast, trustworthy customer experience.
Wilson moved to Volusion for its high-speed hosting, built-in SEO, robust integrations (Atandra T‑Hub, QuickBooks Enterprise, Constant Contact), Premium Checkout, and hands-on support. The platform helped drive rapid growth—90% revenue growth in the first year, sales tripled in 2020 with January 2021 the company’s biggest month, and a 24% increase in conversions after implementing Premium Checkout.
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Wilson Supplements
Jeff Wilson
Wilson Supplements