Case Study: Tula Hats achieves massive organic traffic and revenue growth with Volusion

Tula Hats - Customer Case Study

Tula Hats, a 20+-year-old brand of handwoven 100% palm hats (UPF 50+) made by fair-trade artisans in Mexico, needed to grow organic traffic and sales while differentiating marketing between a direct-to-consumer site and a secondary wholesale site amid seasonal sales fluctuations.

Working with Studio’s Marketing Services (Starter SEO, since January 2016), the team implemented on-page content, optimized tags, and ecommerce SEO best practices to separate the two sites, leverage brand awareness, and optimize key landing and product pages. The campaign delivered strong results: +255% organic sessions, +234% new visitors from organic search, and +593% revenue from organic search.

Tula Hats