Case Study: Tawni Haynes boosts PPC performance with Volusion

Tawni Haynes - Customer Case Study

Tawni Haynes, a clothing brand offering custom-fit women's apparel, faced the challenge of reaching its niche target audience through search. Broad search terms often led potential customers to large retailers rather than to their specific stylized brand. They engaged Volusion Marketing Services to help tap into their target audience using a Starter PPC Services package.

Volusion implemented a Google AdWords strategy focused on increasing brand awareness and product exposure. The solution included using ad extensions to provide multiple ways for the audience to shop and communicate. This strategy delivered significant results for the customer, including a 108% increase in PPC site sessions and a remarkable 5,880% increase in Return on Ad Spend since the project's inception. The PPC campaign also accounted for 11% of the site's total revenue.

Tawni Haynes

Erica Barnett

PPC Specialist