Volusion
48 Case Studies
Case Study: SteelLocker Sports achieves a thriving online youth sports business with Volusion
A Volusion Case Study
SteelLocker Sports - Customer Case Study
SteelLocker Sports was launched by Joel Scully to fill a gap in personalized youth and adult sports apparel and equipment for the booming youth-sports market. Facing strong competition from larger sporting goods brands, the company needed to differentiate by better supporting teams and parents with reliable, team-focused service and timely fulfillment.
SteelLocker built its advantage on superior customer service, accurate on-time delivery, competitive pricing, and a product mix tailored to youth teams, while using Volusion to establish and grow its online store. Six years in, those choices made SteelLocker a strong online competitor with high customer satisfaction, repeat team orders, and steady business growth.
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SteelLocker Sports
Joel Scully
Chief Executive Officer