Case Study: RV Upgrades achieves 40% growth and major organic traffic gains with Volusion

RV Upgrades - Customer Case Study

RV Upgrades, founded by Bill Rowell, is an online retailer of RV parts and accessories (over 10,000 SKUs) that grew out of a personal passion for RVing. The company faced a challenge of scaling sales and organic search visibility while answering technical customer questions efficiently—previously handled by slow, email-based support—and saw Amazon’s popular product Q&A as a model to emulate.

To solve this, RV Upgrades integrated Volusion with the Answerbase Q&A widget in 2011, building a searchable Q&A library of 13,000+ answers that positioned the site as an industry authority and improved the customer experience. The result was a major SEO lift and higher conversions—Bill credits roughly 40% growth over three years—helping the company ship over 250,000 orders and sustain long-term growth.

RV Upgrades

Bill Rowell

RV Upgrades