Case Study: Poplollies Boutique achieves 139% paid-traffic revenue growth with Volusion

Poplollies Boutique - Customer Case Study

Poplollies Boutique is a family‑owned online retailer with more than 20 years’ experience selling bubblegum beads and beading essentials to mothers and grandmothers. Facing a common e‑commerce challenge—shoppers browsing multiple sites to compare products and prices—their goal was to get a better return from paid advertising and more effectively engage and convert their audience.

Studio implemented a Starter PPC campaign that boosted brand awareness, leveraged Poplollies’ large product selection and emotional appeal, and used continuous testing to optimize performance and smooth seasonality. The campaign drove a 1,265% increase in PPC clicks, 31% more new users, and a 139% jump in revenue from paid traffic.

Poplollies Boutique