Case Study: Ministry Ideaz achieves 20% more social-driven site sessions and stronger social engagement with Volusion

Ministry Ideaz - Customer Case Study

Ministry Ideaz, the leading supplier of ministry supplies for the Jehovah’s Witnesses community, wanted to strengthen engagement with a worldwide, highly active social audience. Their key challenge was crafting a brand voice that respected the community’s strong principles while increasing social-driven sales and interactions.

Studio’s Marketing Services implemented a focused Social Media Marketing strategy across Facebook, Twitter, Pinterest and Instagram—using custom audiences, network-specific coupon codes, promoted pins, Instagram ads and optimized Facebook ads. The campaign boosted site sessions from social by 20%, increased Pinterest-driven sessions by 61%, and grew the Facebook audience by 26%, while maintaining high engagement and a values-aligned brand message.

Ministry Ideaz