Case Study: Mini Final Drives achieves a 50% increase in online orders with Volusion's Premium Checkout

Mini Final Drives Increases Percentage of Online Orders Using Premium Checkout

Mini Final Drives, a Salisbury, NC–based maker and seller of hydraulic final drive motors founded in 2012, faced a growing customer shift from phone orders to mobile purchases. With high‑value parts and customers often ordering from worksites, the company needed a responsive, streamlined checkout that reduced call‑ins, set delivery expectations, and made completing purchases easy on phones and tablets.

By enabling Volusion’s Premium Checkout, Mini Final Drives rolled out a simple, linear checkout with customizable messaging and strong mobile performance in minutes. The change cut friction, reduced customer service contacts during shipping delays, and drove a measurable boost in ecommerce: a 50% increase in orders completed online versus by phone.

Mini Final Drives

Doug Miller

Mini Final Drives