Case Study: KangaROOS achieves 75% week-over-week sales growth and monetizes web traffic with Volusion

KangaROOS Shoes Kicks Off a Comeback with New Ecommerce Site Powered by Volusion

KangaROOS, the retro sneaker brand known for its signature pouch, wanted to re-enter the retail market but faced limited shelf space with major competitors and high overhead from a short-lived brick-and-mortar test. With steady web traffic and a growing Facebook following, the company needed a cost-effective way to monetize interest, reach customers directly, and scale without the expense of a traditional agency build.

KangaROOS launched a Volusion-powered ecommerce site for its own storefront, leveraging Volusion’s pricing, scalability, social integrations and design support. Within three weeks the online store earned more revenue than the prior three-month retail run; web traffic rose 10%, first-month sales increased about 75% week over week, roughly 10% of initial sales came from Facebook, and the brand’s social audience and customer engagement grew substantially.

KangaROOS

Jared Carver

President