Case Study: Lili Alessandra achieves higher online sales than brick-and-mortar with Volusion

How one merchant found success by simply listening

Lili Alessandra, founded in 2002 in San Antonio, makes luxurious yet durable bedding and grew out of a family entrepreneurial tradition. The founder’s challenge was to build the brand and scale beyond local retail while truly understanding customer preferences to guide product decisions.

She solved this by collecting direct customer feedback through store visits, balancing passion with practicality in product design, and moving aggressively into e-commerce with Volusion. The result: strong nationwide retail representation and “amazing results” online—Volusion sales this year are projected to exceed brick-and-mortar volume, driving continued growth.

Lili Alessandra

Sandra Hernandez Yedor

Founder