Case Study: Hodges Marine achieves +74% revenue, +47% traffic and +13% conversion rate with Volusion

Hodges Marine saw an increase in visits, conversions and revenue after working with Studio's Creative Services team on their design

Hodges Marine, a long-standing retailer of high-quality marine and fishing products, partnered with Studio’s Creative Services team to address a critical usability problem: customers were having trouble finding specific products on the site, which was hurting sales and failing to convey the company’s industry longevity. Their primary goal was to increase conversions through a cleaner structure and more intuitive navigation.

Studio redesigned Hodges Marine’s theme with a focus on customer behavior—placing search prominently in the header, simplifying product discovery, and highlighting popular brands. The redesign drove strong business results: overall traffic rose 47%, conversion rate increased 13%, and revenue grew 74%, while customer satisfaction remained high (4.9/5).

Hodges Marine