Case Study: Cookies for Kids' Cancer achieves increased fundraising and nationwide volunteer outreach with Volusion

Cookies for Kids' Cancer Leveraging Ecommerce to Expand its Non-Profit Mission

Cookies for Kids’ Cancer is a national nonprofit founded by parents Larry and Gretchen Witt after their son Liam’s childhood cancer diagnosis. Facing the broader challenge that childhood cancer receives less than 4% of federal cancer research funding, the organization needed to scale fundraising and awareness quickly while the founders maintained full-time jobs and couldn’t run bake sales nonstop.

They launched an ecommerce store through Volusion, flipped to a volunteer-led bake sale model, and added merchandise, donation pages, RallyBound event pages and paid-search support to drive traffic. Within 72 hours of the site launch they sold 96,000 cookies and raised more than $420,000; today the online store and custom event pages each contribute about 15% of annual revenue, enabling thousands of grassroots events, broader awareness and stronger partnerships to fund pediatric cancer research.

Cookies for Kids' Cancer