Case Study: Clothes to Perfection achieves a 2,450% holiday ROAS lift and 26% Shopping Feeds revenue increase with Volusion

Clothes to Perfection - Customer Case Study

Clothes to Perfection is a Vermont-based retailer of men's, women's and kids' ski outerwear that’s been online since 2007, known for personalized service and top brands. Facing rising competition from other online retailers, the company needed a new advertising strategy to boost conversion rates and create another channel for shoppers to find and buy their products.

Studio’s Marketing Services implemented an Advanced Comparison Shopping Feeds campaign to increase Google exposure, segment bids around top brand names, and shift spend from Bing to Shopping.com. The campaign drove major gains: a 2,450% lift in ROAS during the holiday season, a 26% increase in revenue from Shopping Feeds, and 40% more Shopping Feeds transactions, alongside higher conversion rates overall.

Clothes to Perfection