Case Study: Boat Lift & Canopy achieves 1,010% organic revenue growth with Volusion

Boat Lift & Canopy - Customer Case Study

Boat Lift & Canopy manufactures affordable, high-quality boat lift canopies designed to fit popular brands and extend boat life. They engaged Volusion Marketing Services in 2015 to address a major SEO challenge: an unwieldy site structure with every make and model on its own page that created navigation and organizational issues in an already competitive market.

Volusion implemented a multitier SEO strategy—improving on‑page code and content, publishing optimized FAQ articles to capture research-stage traffic, and executing a comprehensive content plan to build authority and relevancy (with ongoing blog and social media efforts). The results were strong: a 497% increase in organic site sessions, 1,010% increase in organic revenue, 840% increase in organic transactions since project inception, and a 2.64% conversion rate for the organic channel.

Boat Lift & Canopy

Dan Smullen

SEO Specialist, Team Lead