Case Study: American Flags Express achieves 131% sales growth with Volusion

American Flags Express Flies High by Taking Advantage of Seasonality

American Flags Express, founded by Thomas J. D'Amico, is an early e-commerce pioneer specializing in American, state, military, international and custom flags and flagpoles. The company faces strong seasonality—spring and patriotic holidays drive spikes that account for roughly 75–80% more sales than other months—so the challenge was to maximize those peak opportunities while keeping revenue steady year-round.

To address this they intensified marketing around holidays (AdWords, video content, email alerts), broadened their product mix to serve events and corporate/custom needs, and used the offseason to optimize inventory, the website and customer service. Those tactics helped drive a 131% increase in sales between June 2013 and 2014 and delivered sustained growth and year‑round relevance.

American Flags Express

Nicole D’Amico

Website Editor and Buyer