Case Study: Allstate Gear achieves 91% organic traffic growth and 61% organic revenue increase with Volusion

Allstate Gear - Customer Case Study

Allstate Gear, a San Antonio-based supplier of re-manufactured manual transmissions and transfer cases, had split its ecommerce efforts across two similar Volusion stores and lacked keyword-rich content. The company engaged Studio in 2016 to refocus its online presence and grow organic traffic and revenue.

Studio recommended consolidating the two stores and implemented on-page SEO improvements — product tagging, keyword-rich content, consistent branding and proper redirects — to preserve customers and improve search visibility. The changes drove a 91% increase in organic traffic, 61% increase in organic revenue, and an 80% increase in organic transactions.

Allstate Gear