Case Study: Twin Cities in Motion achieves streamlined volunteer management and recruits 6,000+ volunteers with VolunteerLocal

Twin Cities in Motion - Customer Case Study

Twin Cities In Motion (TCM) is a non‑profit that organizes the Medtronic Twin Cities Marathon (a Top‑10 U.S. marathon) and 20+ other races to promote healthy lifestyles and support youth and charities — together raising more than $800,000 with its partners. Coordinating over 6,000 volunteers each year, plus a 350‑member TCM Association and thousands of community helpers, created a significant logistical challenge in scheduling, communications and reporting.

In 2012 TCM partnered with VolunteerLocal to automate registration, provide instant email confirmations, integrate easily with their website, and deliver user‑friendly reporting. The platform simplified volunteer management, improved volunteer peace of mind with immediate confirmations, and helped the operations team “hit a competitive stride,” making recruitment and event staffing far more efficient.

Twin Cities in Motion

Kelli Bartholow

Operations & Volunteer Manager