Case Study: Habitat for Humanity Northern Virginia converts volunteers into donors with VolunteerHub’s Salesforce integration

Habitat NOVA Converts Volunteers to Donors with VolunteerHub’s Salesforce Integration

Habitat for Humanity Northern Virginia (Habitat NOVA) works to make homeownership possible for low- to moderate-income families through new builds, renovations and three ReStore locations, engaging roughly 3,500 volunteers a year. The organization was hamstrung by an outdated volunteer app that lacked automation, reporting, communication tools and a connection to its Salesforce donor database, limiting its ability to track and cultivate supporters.

After vetting options, Habitat NOVA implemented VolunteerHub with Salesforce integration, using group landing pages, email personalization, waivers and event/group functionality to streamline operations. The integration created a holistic view of supporters, reduced administrative time, improved engagement, and turned volunteers into warm donor leads—directly supporting stronger fundraising outcomes.

Habitat for Humanity Northern Virginia

Liz Salter

Director of Community and Donor Engagement