Case Study: PacBio drives record product launch results with VOLO Events Agency

PacBio launches DNA sequencing products in 50 days with VOLO Events Agency, driving 13 million impressions

PacBio, a pioneering biotechnology company, tasked VOLO Events Agency with launching two new DNA sequencing products within an extremely tight 70-day timeframe. The challenge was to create a high-impact event during a major genetics conference that would engage 300 key decision-makers and firmly establish PacBio as a top-of-mind leader in the genomics research community.

VOLO Events Agency executed a comprehensive solution that included securing a prime venue, producing a theatrical event with cutting-edge interactive technology, and booking the band Maroon 5 for entertainment. The results were exceptional: attendance tripled the goal with 1,200 VIP guests, the launch generated 13 million impressions in 72 hours, and 76 flagship units were sold in 76 days. This led to the most successful product announcement in PacBio's history, which also helped drive the company's stock price to an all-time high.

PacBio